STRENGTHS – What does your organization do better than your competition? WEAKNESSES – What does your organization need to improve upon? OPPORTUNITIES – What market trends could lead to increased sales? THREATS – What are the advantages competitors have over your organization?
Increase in Sales in recent years Long time experience in automotive field Worldwide Recognized Brand 15 th Biggest Automaker Reputation in Costumer service
High Price Offered too many new models too quickly
Barriers of market entry Emerging market in Developing countries Better in distribution channel
Decrease in Future sales Increasing Tax Rate Exchange Rate risk