... konulu sunumlar: "‘Your Power in Digital Media’"— Sunum transkripti:
1‘Your Power in Digital Media’ ADVERTISING CHANNELS
22Sistem 9 Medya, which was founded in 2005, is a leading company that serves in the field of out-of- home advertisement channels and leads the industry with its studies that create turn-key digital signage solutions. In a growing DOOH market it continues to increase investment in LED and LCD monitors and mobilize the indoor and outdoor media market. With Turkey’s most widespread, safe and functional network in corporate solutions services, Sistem 9 Medya displays this pool of knowledge and experience by providing quality services to clients through its indoor and outdoor media.
330 MILLION views/month INDOOR OUTDOOR 3 Astoria Mall LED CTV Metrocity Mall LEDİTÜ Ayazağa Campus LEDCTVBP TVFlyinn MallChocolate RestaurantsKloster NightclubParkshop Outlet30 MILLION views/month
5600.000 views/day METROCITY Mall LED 5 Metrocity Mall LED screen is on Istanbul’s main arterial road, which is constantly vibrant, and is located at a midpoint where life is energetic and circulation always intense. It is at a location that can be accessed on foot (shopping mall visitors/others), or by İETT, subway, minibus, taxi, and car.Screen features:16mmWidth: 18.91mLength: 5.22mArea: 98 m2 net display areaTarget group:views/day
7400.000 views/day ASTORIA Mall LED 7 Astoria Mall LED screen is on Istanbul’s main arterial road, which is constantly vibrant, and is located at a midpoint where life is energetic and circulation always intense. It is at a location that can be accessed on foot (shopping mall visitors/others), by İETT, subway, minibus, taxi, and car.Screen features:16mmWidth: 10.55mLength: 5.12mArea: 55m2 net display areaTarget group:views/day
9500.000 views/day ITU AYAZAGA CAMPUS LED 9 With our LED screen, which is at a central location facing the road at the main entrance hall of ITU campus, you will be able to reach huge masses every day. It is at a location that can be accessed on foot (shopping mall visitors/others), by İETT, subway, minibus, taxi, and car.Screen features:10mmWidth: 3.92mLength: 5.48mArea: 22 m2 net display areaTarget group:views/day
1010RESEARCH RESULTS40According to PwC’s report, the share of OUTDOOR media in 2019 will increase toAccording to PwC’s report, the share of OUTDOOR media in 2019 will increase by%In the ‘4th Screen’ report published by Nielsen in 2010, it was announced that digital screen and LEDs are one of the most important media of new generation advertising. Different studies conducted in the world showed that outdoor media are12.8%32.9%more attention-grabbing.The share of digital outdoor media in all outdoor advertisement investmentsThe realization share of digital screens in outdoor mediaAccording to the Turkey Outdoor Investments Report prepared by ARVAK, investments in outdoor media in Turkey have reached 10% of total advertisement investments.The ratio of digital outdoor media in this share is 7%.The most striking finding by IMPACTO’s outdoor impact research is that 7 out of every 10 people who remember a campaign refer back to outdoor media.
11LED SCREEN BROADCAST STREAMING 11LED SCREEN BROADCAST STREAMING18 hours of streaming from 6am to midnight in five-minute loops.Minimum 162 repetition opportunities for every advertisement.Istanbul Metropolitan Municipality (IMM) uses 25% of the total streaming period at existing LED’s for its content. Within every hour, 15 minutes of IMM broadcast (news, road conditions, finance data, municipality service advertisements) is aired.Advertisements are aired in the other 45 minutes.
13CTV13The opportunity to reach millions from thousands of screens located at hundreds of elite hairdressers and barbers frequented by men and women with high purchasing power and consumption habits in Turkey.Screen features: 17”, 19” and 42” Led screenBroadcast points: 503Cities: 15Number of screens: 2039Target group:views/month
14YOUR TARGET POPULATION IS JUST ACROSS THE STREET 14YOUR TARGET POPULATION IS JUST ACROSS THE STREETThe option to choose location depending on target group and profileCustomized screensMinimum 12 hours of uninterrupted broadcasts every dayFast and 100% safe broadcasts with remote accessStandard TV displays, plus professional flash animations and design team support.Our rich stream features more than 30 category programs including news, weather forecasts, astrology, health, science and technology programs, etc. More than 10 video programs including funbox, documentaries, a tourist programs, etc.
15Remember advertisements 15RESEARCH RESULTSRemember advertisementsGeneral appreciation rateAdvertisement recollection88% of respondents like CTV.The rate of recollection is 74% when advertisement awareness is questioned with reminders.Do not remember adsRatings70% of viewers are female and 30% are male.87% of viewers are between the ages ofThe target group for CTV is 73% A+,A, B and 23% C.Customer viewing rate for CTV is 100%.Most of the customers who watched CTV said that they remembered the news and astrology sections.CTV saloons are being measured by Quividi systems as of 2015.*Conducted by KMG Research Company.
16The respondents want all activities to continue. 16INDOOR ACTIVITYNoThe respondents want all activities to continue.Continuation of product and tasting activitiesYes87% of respondents want product and tasting activities to continue.PRODUCT DISTRIBUTIONSTAND PROMOTION
17CATALOGUE PRESENTATION 17INDOOR ACTIVITYNo91% want product samples to be displayed at hairdressers.Display of product samples at hairdressersYesCATALOGUE PRESENTATIONMIRROR STICKER
19BP TV19Sistem 9 Medya offers its clients a service that puts hundreds of screens in BP Shops, treating communication as a whole.Screen features: 42” Led screenBroadcast points: 247Cities: 28Number of screens: 247Target group:views/month
20LOCATION-BASED MEASUREMENT-NUMBER OF VIEWERS AND RATIO OF VIEWS 80% VIEWING RATIOAVERAGE NUMBER OF VISITORS PER DAY20TOTAL: 100,000 peopleDecember 1425 December 1427 Decemebr 1429 December 1431 December 142 JANUARY 144 JANUARY 146 JANUARY 146 JANUARY 1410 JANUARY 1412 JANUARY 1414 JANUARY 14Number of people viewing the screenViewing rateNUMBER OF PEOPLE VIEWING THE SCREEN PER DAYWEEKLY/DAILY PERIOD OF SCREEN VIEWINGTimeAVERAGE VIEWING TIME: 10.3sTOTAL: 80,126 peopleMondayTuesdayWednesdayThursdayFridaySaturdaySundayDecember 1425 December 1414 JANUARY 1427 December 1429 December 1431 December 141 JANUARY 144 JANUARY 146 JANUARY 148 JANUARY 1410 JANUARY 1412 JANUARY 14*Results of Quividi measurements made in December 2014 and January 2015.
21Ratio of those who view the BP TV screen 21RESEARCH RESULTSRatio of viewersRatio of those who view the BP TV screenMedium age48 % Young52 % AdultMALEFEMALE*Results of Quividi measurements in December 2014 and January 2015.
22CHOCOLATE RESTAURANTS 22Screen features: 42” Led TVBroadcast points: 12Location: Maçka, Bahçeşehir, Akbatı Shopping Mall, Yeşilköy, Beykent and Bakırköy Capacity Shopping MallTarget Group:views/monthKLOSTER NIGHTCLUBScreen features : 42” Led TVNumber of screens : 3X4 VideowallTarget Group:4,000+ views/month
23300.000+ views/month 500.000+ views/month 23FLYINN SHOPPING MALLScreen features: 55” Led TVBroadcast points: 10Digital racket: 1 double faceTarget group:views/monthPARKSHOP OUTLETScreen features : 42” Led TVBroadcast points : 2Number of screens: 24Target group :views/month
28INDOOR PRICE LIST Total budget (TL) Period (sec) Frequency (Day) CTV 28INDOOR PRICE LISTTotal budget(TL)Period(sec)Frequency(Day)CTV1515015.000BPTV2015010.000Flyinn Shopping Mall151441.500Chocolate201922.500Kloster Nightclub204205.000Parkshop Outlet102882.000