Google Display Network Targeting options.

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1 Google Display Network Targeting options.

2 What is Google Display Network
• Google Display Network(GDN) ,is a network which has ads space where you can set your ads. • Google Display Network use accurate targeting in order to reach high level of interest audiences.This works out best for advertisers. • The most economic and simple way to advert on millions of high quality newspapers ,on website specific content ,on video sites and on blogs Nedir? Neden? Nasıl? Avantajları Sonuç

3 Why would we publish ads on Google Display Network?
• GDN is the best advertising network in the world • GDN use accurate targeting to reach high level of interest audiences. This gives best result for advertisers • The best economic and simple way to advert on millions of high quality newspapers , on website has specific content ,on video sites and on blogs Nedir? Neden? Nasıl? Avantajları Sonuç

4 How can we target customers on GDN?
Google Display Network How can we target customers on GDN? Reach your customers based on their search forms and who they are: Content based marketing 1.Keywords and content based targeting 2.Topic targeting 3.Location targeting Mass targeting 1.Marketing based on category of interest 2.Demographic features 3.Remarketing 4.Similar users Clue: Combining content based marketing and mass targeting perform best result Nedir? Neden? Nasıl? Avantajları Sonuç

5 Content Based Targeting
Google Display Network Content Based Targeting Reach your audience based on their search forms 1. Keywords and content based targeting : Google match keywords on your campaign with themes on GDN.For example ,if you have ‘photography’ in your keywords ,your ads will be shown on sites related with photography. 2. Topic Targeting : There are thousands of sites and page categorized for you.Choose your audiences from the list that includes travelling ,automotive ,shopping and such more than 1700 categories. Nedir? Neden? Nasıl? Avantajları Sonuç

6 Content Based Targeting
Google Display Network Content Based Targeting Reach your audience based on their search forms Location Targeting : Offers ads to customers based on GDN sites. Choose websites ,videos ,games and RSS feed that your audiences will visit Nedir? Neden? Nasıl? Avantajları Sonuç

7 Mass Targeting Google Display Network
Reach your customers based on who they are: 1. Marketing based on interest category : Shows ads to customers based on their interests.Google analysis website that users visit and define their interests. 2. Demographic Features : Demodraphic targeting allows you to define your audiences based on their ages or gender by inferencing. Nedir? Neden? Nasıl? Avantajları Sonuç

8 Mass Targeting Google Display Network
Reach your audiences based on who they are : 3) Remarketing : Shows ads to users who visit your website but didn’t perform conversion.Reach new customers and increase your campaign reach. 4) Similar Users: Google’s similar technology finds customers have similar browser habits on your remarketing list Nedir? Neden? Nasıl? Avantajları Sonuç

9 Defining Right Targeting Option
Google Display Network Defining Right Targeting Option There are 4 phases at one customer’s buying cycle : Awareness Interests Evaluation Buying Customer’s Buying Cycle Allegiance Display ads help to build awareness ,increasing campaign reach ,providing conversion and in the end can accelerate buying cycle.Define right targeting option to reach your customers. Nedir? Neden? Nasıl? Avantajları Sonuç

10 Display Ads On Awareness Phase
Google Display Network Display Ads On Awareness Phase • Publishing banner on the internet increases brand’s rememberability • GDN supports rich media list that gradually increasing Nedir? Neden? Nasıl? Avantajları Sonuç

11 Display Ads On Interests Phase
Google Display Network Display Ads On Interests Phase • Create interests by targeting while customers are evaluating • GDN brings together the best content based targeting and mas s targeting in the world Nedir? Neden? Nasıl? Avantajları Sonuç

12 Display Ads On Evaluating Phase
Google Display Network Display Ads On Evaluating Phase • Mass and behavior based targeting help to reach potential qualified customers all the time • Remarketing can draw attention your previous site visitors • Interests based targeting and demographic targeting can reach more qualified customers Nedir? Neden? Nasıl? Avantajları Sonuç

13 Display Ads On Purchasing Phase
Google Display Network Display Ads On Purchasing Phase • Remarketing can draw visiters visiters’s attention who leave shopping basket • Researches on this subject shows that remarketing provides more conversion rates • Combining display ads with search canalize purchasing trend Nedir? Neden? Nasıl? Avantajları Sonuç

14 What happens next? Google Display Network
Users come to the last phase after they complete four phases while they’re purchasing : Loyalty • Supporters of your brand are the best customers • Owing to +1 ,your supporters can recommend you on the web Nedir? Neden? Nasıl? Avantajları Sonuç

15 Conclusion Google Display Network
Google Display Network is one of the ads format quite high targeted and Provides to be reached right customers ,at right time ,with right message Nedir? Neden? Nasıl? Avantajları Sonuç

16 Google Display Network
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