ONLINE SEYAHAT PAZARI VE FIRSATLAR

Key Findings (google research) 1The Internet continues to be the most widely used source for Hotel research and booking. 2Travelers are actively comparison shopping –primarily through OTAs and Search Engines. 3Price(leisure traveler), Location (business traveler) and Previous Experience (affluent traveler) are deciding factors in picking a hotel. 4Business travelers are twice as likely as leisure travelers to stay at upscale properties.

GDS Revenue for Istanbul (In Thousands of US Dollars ) Previous 12 Months 10-Nov10-Dec11-Jan11-Feb11-Mar11-Apr11-May11-Jun11-Jul11-Aug11-Sep11-OctTotal Amadeus1, ,0461,1761,4761,7592,0391,6211,5951,0291,9502,22718,110 Galileo ,0821,2171,6191,1711, ,4811,51613,684 Sabre1, ,0981,5781,6992,2462,6252,8761,7753,0492,55622,609 Worldspa n ,340 Total3,4562,6562,9093,2864,2274,7996,0405,5905,8383,8196,6776,44655,742 Previous 13 to 24 Months 09-Nov09-Dec10-Jan10-Feb10-Mar10-Apr10-May10-Jun10-Jul10-Aug10-Sep10-OctTotal Amadeus ,0151,1691,4261,3551,2201,0511,6301,79213,897 Galileo , ,3461,55610,490 Sabre ,0391,3021,8022,3202,1151,8722,3222,22818,185 Worldspa n ,144 Total2,7842,0221,8742,3262,8793,4084,2764,8554,3773,7725,4435,70243,716

Room Nights for Istanbul Previous 12 Months 10-May10-Jun10-Jul10-Aug10-Sep10-Oct10-Nov10-Dec11-Jan11-Feb11-Mar11-AprTotal Amadeus6,5196,4185,5385,6806,2167,3846,8684,6395,8456,1446,9956,58474,830 Galileo4,3074,4534,3243,6654,9535,8124,2114,0444,1084,7444,5524,50353,676 Sabre6,0446,8166,1786,1886,8156,6424,9834,0714,5414,6835,8075,21667,984 Worldspan ,145 Total17,32318,10616,37215,83218,38420,22416,31213,02214,74115,88317,73116,705200,635 Previous 13 to 24 Months 09-May09-Jun09-Jul09-Aug09-Sep09-Oct09-Nov09-Dec10-Jan10-Feb10-Mar10-AprTotal Amadeus4,8204,8824,3203,9754,5565,5334,6773,7773,9194,8535,7075,49056,509 Galileo3,5393,7943,6642,9513,4184,5473,5102,5662,5853,4193,8973,87941,769 Sabre4,1074,6775,0544,8275,3526,1694,3932,9813,1813,8894,5204,99254,142 Worldspan ,839 Total12,94513,83213,59812,09413,68916,77212,9689,5599,99112,49214,51814,801157,259

Reservation lifecycle SEO Pay Per Click Social Media Optimization / Tripadvisor 1stposition 3rdparties *booking, Expedia, Lastminute… ATTRACT CONVERT RETAIN ANALYZE Promotions and packages visible Web design correct and easy Best practices GDS Front office Marketing tools Newsletter Loyalty programs Analysis & recommendations Potential clients Channels

Target New rates and adapt to market Prioritizing Web sales / GDS and maximize direct sales Improving the use of GDS Having a closer relationship (and controlled) with customers Web adequate to market Positioning in the channels Attract customers Mailing Tripadvisor Social Networking

ONLINE SATIŞ KANALLARI EĞİTİM VE DANIŞMANLIĞI - Web rezervasyon motoru (booking engine) - Online Seyahat Acentaları (OTAs) - İnternette Görünürlük - Fiyat Eşitliği Politikası (Rate Parity) GDS KURULUMU VE EĞİTİMİ PAY PER CLICK VE SEO YIELD MANAGEMENT GELİR ARTTIRICI ÖNERİLER -Hangi kanallar ile çalışılmalı -Paket/promosyon fikirleri -Sosyal Medya kampanyaları -Mobil rezervasyon ve reklamlar SİZİN İÇİN NE YAPABİLİRİZ ?

Otel Satış ve Pazarlama Danışmanlığı Ürün ve servis geliştirme Konumlandırma Fiyatlama stratejileri Stratejik ve operasyonel satış Pazarlama İletişimi Gelirler yönetimi E-ticaret ve internet yönetimi Stratejik Planlama: Bütçe, İş Planı ve Pazarlama Planlarının oluşturulması Konu ile ilgili tüm personelin eğitimi