Hüseyin B. Özkan 507081213 Hafize Yılmaz 507091161 Pınar Karatay 507081219 Y. Emre Buran 507091244 Kemal Gür 507081013 GROUP D.

... konulu sunumlar: "Hüseyin B. Özkan 507081213 Hafize Yılmaz 507091161 Pınar Karatay 507081219 Y. Emre Buran 507091244 Kemal Gür 507081013 GROUP D."— Sunum transkripti:

1 Hüseyin B. Özkan 507081213 Hafize Yılmaz 507091161 Pınar Karatay 507081219 Y. Emre Buran 507091244 Kemal Gür 507081013 GROUP D

2 Idea  For customers : Creating a platform which ensures customers to find the nearest taxi whenever and wherever they want as much as possible  For drivers : Finding as much as possible customer

3 VISION Our vision is; Being the unique and the most efficient brand of decreasing the loss of time and creating life quality in Turkey, only by a “click”.

4 MISSION Our mission is; To provide a well designed e-service center for each person who wants to reach the nearest taxi at any position at any time

5 ORGANIZATIONAL CHART Gen eral Manager Finance Management Customer Relationship Management Process Management Technical Service Management

6 Human Assets  In the beginning, not many workers  Generally young Our system has two main human assets  Web design department Well-informed, careful, familier to unexpected situations  Sales department Convincing, beautiful/handsome, like travel

7 Processes Fare or taxi driver opens GPS map on website, mobile or navigator User selects available taxi or fare and sends request Taxi driver or fare receive request and response Fare can write comment about last taxi driver he/she used after the journey Or fare can add taxi driver to favorite taxi drivers list on his/her website account He/she can send request again to the same taxi driver or can search another taxi around.

8 Processes  In the beginning our resources are used for earning customer mostly.  To be careful with the recruitment (upgrade human resource management process), we grow quickly.  We have not a payment process,it is between customer and the driver.  Besides we have technical support team for the machines in the taxis.

9 GPS konumu ile ça ğ ır Adres girerek ça ğ ır Taksici Üye Girişi Online Yardım Yolcu Üye Girişi Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası TaxiGPS-App. Uygulamasını İ ndir Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu TaxiGPS OYUNU Taxi Haritası Store

10 GPS konumu ile ça ğ ır Adres girerek ça ğ ır Taksici Üye Girişi Online Yardım Yolcu Üye Girişi Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası TaxiGPS-App. Uygulamasını İ ndir Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu TaxiGPS OYUNU Taxi Haritası Store

11 GPS konumu ile ça ğ ır Adres girerek ça ğ ır Taksici Üye Girişi Online Yardım Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası TaxiGPS-App. Uygulamasını İ ndir Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu TaxiGPS OYUNU Taxi Haritası Store Kullanıcı Adı Şifre Hatırla Yeni Kayıt GİRİŞGİRİŞ Yolcu Üye Girişi

12 Online Yardım Sistem Hakkında Anasayfa *Ad: *Soyad: *Do ğ um Tarihi: *Cep Telefonu: *E-mail: Adres: *Yıldızlı alanların doldurulması zorunludur *Ad: *Soyad: *Do ğ um Tarihi: *Cep Telefonu: *E-mail: Adres: *Yıldızlı alanların doldurulması zorunludur GG 5** abcdef@example.com AAYYYY 1234567 KAYDET

13 GPS konumu ile ça ğ ır Adres girerek ça ğ ır Online Yardım Benim Menüm Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası TaxiGPS-App. Uygulamasını İ ndir Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu TaxiGPS OYUNU Taxi Haritası Store

14 Ça ğ ırmak için bir Taksi seçin Anasayfa Yardım

15 Anasayfa Yardım Ahmet Yıldız, Çamlıca 05551234567 Rating : 4,87/5 *Klima *Gazete *Kredi Kartı Not: Ça ğ ır Örnek: 2 dakika sonra...

16 Anasayfa Yardım Taksi Geliyor! Talebiniz kabul edildi.. OK Taksi Geldi Şikayet et Taksi Gelmedi

17 GPS konumu ile ça ğ ır Adres girerek ça ğ ır Online Yardım Benim Menüm Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası TaxiGPS-App. Uygulamasını İ ndir Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu TaxiGPS OYUNU Taxi Haritası Store

18 Anasayfa Yardım 1.Adresinizi arama çubu ğ una girin. 2.Yer işaretleme okunu binmek isedi ğ iniz noktaya do ğ ru sürükleyin. 3.Dilerseniz notunuzu yazın. 4.Konumu onaylayın. Adresi Kaydet Konumu Onayla

19 GPS konumu ile ça ğ ır Adres girerek ça ğ ır Online Yardım Yolcu Üye Girişi Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası TaxiGPS-App. Uygulamasını İ ndir Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu TaxiGPS OYUNU Taxi Haritası Store Kullanıcı Adı Şifre Hatırla Yeni Kayıt GİRİŞGİRİŞ Taksici Üye Girişi

20 Online Yardım Sistem Hakkında Anasayfa *Ad: *Soyad: *Do ğ um Tarihi: *Cep Telefonu: *Plaka *Durak / Semt: *Adres: *Yıldızlı alanların doldurulması zorunludur *Ad: *Soyad: *Do ğ um Tarihi: *Cep Telefonu: *Plaka *Durak / Semt: *Adres: *Yıldızlı alanların doldurulması zorunludur GG 5** 34TKS34 AAYYYY 1234567 KAYDET Durak Semt

21 TaxiGPS-App. Uygulaması

22 Ahmet Yıldız, Çamlıca Rating : 4,87 / 5 *Klima *Kredi Kartı Not: ÇA Ğ IR ARA Taksi Geliyor! Talebiniz kabul edildi.. OK Taksi Geldi ŞikayetEt Taksi Gelmedi

23 TaxiGPS-App. Uygulaması Yıldız Ahmet RET Örnek.... KABUL Talebi kabul ettiniz. İ ptal Et

24 GPS Cihazları

25

26 GPS konumu ile ça ğ ır Adres girerek ça ğ ır Online Yardım Benim Menüm Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası TaxiGPS-App. Uygulamasını İ ndir Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu TaxiGPS OYUNU Taxi Haritası Store

27 GPS konumu ile ça ğ ır Adres girerek ça ğ ır Adreslerim Üyelik Bilgilerim Anasayfa Trafik Yo ğ unluk Haritası TaxiGPS-App. Uygulamasını İ ndir Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu TaxiGPS OYUNU Taxi Haritası Store Mesajlarım Kullandı ğ ım Taksiler Favorilerim

28 Adreslerim Üyelik Bilgilerim Anasayfa Tarih TaksiPuan Ver Favorilerime EkleŞikaye Et 23.04.10 34 TTT 34 Ahmet Çelik 1 2 3 4 5 20.04.10 34 TYT 34 Mehmet Yıldız 1 2 3 4 5 12.04.10 34 THT 34 Hakan Kahraman 1 2 3 4 5 08.04.10 34 TDT 34 Bülent Şenol 1 2 3 4 5 Mesajlarım Kullandı ğ ım Taksiler Favorilerim

29 Adreslerim Üyelik Bilgilerim Anasayfa Eklenme Tarihi Taksi 23.04.1034 TTT 34 Ahmet Çelik 20.04.1034 TYT 34 Mehmet Yıldız 12.04.1034 THT 34 Hakan Kahraman 08.04.1034 TDT 34 Bülent Şenol Mesajlarım Kullandı ğ ım Taksiler Favorilerim Konumunu Gör ÇAĞIRÇAĞIR ÇAĞIRÇAĞIR ÇAĞIRÇAĞIR ÇAĞIRÇAĞIR

30 GPS konumu ile ça ğ ır Adres girerek ça ğ ır Online Yardım Benim Menüm Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası TaxiGPS-App. Uygulamasını İ ndir Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu TaxiGPS OYUNU Taxi Haritası Store

31 Online Yardım Benim Menüm Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu Store İ l Seçiniz… İ lçe Seçiniz… Semt / Mahalle Seçiniz…

32 Online Yardım Benim Menüm Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu Store

33 Online Yardım Benim Menüm Sistem Hakkında Anasayfa Trafik Yo ğ unluk Haritası Öneri & İ stek & Şikayet Taksi Durakları Hava Durumu Store İ l Seçiniz…

34 Prices  For taxi drivers; After using one month trial time, 1tl will be charged for the day which the system is used. The number of using will be ignored.  For the customers; There will not be a payment. It is free 

35 Value Proposition and Value Clusters Market Attractiveness:  Market size - ~18,000 taxis in Istanbul  Unmet customer needs (mainly) Passenger NeedsDriver Needs - Access a taxi quickly - Access a fare - Info. about taxi & driver - Loyalty - Customer service  Week or nonexistent competitors - www.onlinetaksi.comwww.onlinetaksi.com - vodafone taksi iphone applicationvodafone taksi iphone application

36 Our Concept Onlinetaxi. com Taksi- Iphone app Customer Location Info (GPS)    Travelling Taxi Location Info (GPS)   Cabstand Location Info    Matching Taxi and Customer location   Availability of Taxi Info   Taxi Info (climate, brand, age)   Taxidriver Info   Credit Card Option Info   Calling Taxi   Phone Number 

37 Value Proposition and Value Clusters Target Segment:  Innovators and early adopters  Customers who want to access a taxi immediately  Medium to high income  İ stanbul

38 Overall Opportunity Assesment

39 The Online Offering Our project will offer finding more customer to taxi drivers, finding a taxi in the easiest and the fastest way to the customers.  With the help of the site customers can find the nearest taxi whenever he/she wants.  Customer can learn some information about the driver from his profile (age, photo, comments).  The brand and the model of the car can be learned from drivers’ profile.

40 The Online Offering  Need recognition  In bad weather  On rush hours  When traffic is very heavy  If more comfort is needed  Search for ideas and offering  Information about driver  Information about car  Information about nearest taxi stand •Evaluation of alternatives  Driver profile  Delivery availability (distance between taxi and the customer)  Cars’ brand and model  Comments about driver •Purchase Decision  Contact over the site  Contact over the phone

41  Satisfaction  The time that needed for looking for a taxi decreases  You can know the payment options (Cash/Credit Card)  Loyalty  You can call the same driver if you want  You can call a comfortable taxi  They can comment onto the site about the drivers  Plus value creation  “Park your taxi yourself” (a game on the site)

42 The Resource System Resources related with benefits : 1. Easy Access  Site popularity  Multiple service points  Ability of reaching customer in wide range 2. Information about taxi, driver, trafic conditions, distance from taxi, form of payment, and availability  Information gathering system  Efficient information management

43 The Resource System 3. Customer Service  Integrated Technology  Human Resources Management (buradaki maksat iyi servis verebilmek için kaliteli insan kaynakları yönetimi sa ğ lamak)  Continuous Service Development

44 The Resource System Anchor-Tenant Agreements  Our site can be the exclusive online taxi provider for a site which is very popular in the internet (yemeksepeti.com). Portal Agreement  Google may have agreements with our company.

45 Revenue Model Advertising  Putting ads to the website  Selling of ads like banners or interstitials  Site sponsorship Service Sales It includes the income of service which is provided from taxi drivers. Subscription The subcription of our company is free.

46 General Online Communications

47 Personalized Online Communications

48 Traditional Mass Media Communications

49 THE 10-STEP BRANDING PROCESS Key ElementsRationale 1.Clearly define the brand audience • ~18,000 taxi driver • Fares who want to access taxi quickly 2.Understand the target customer • Innovators and early adopters • Medium to high income 3.Identify key leverage points in customer experience • Promotions considering use counts of members • Discounts for taxi drivers related with auto part products, maintenance etc. 4.Continually monitor competitors • Leader in providing ‘hail a cab’ service but monitors brand awareness, user trends etc.

50 THE 10-STEP BRANDING PROCESS 5.Design compelling and complete brand intent • Easy use of website, application & GPS • Shortcut keys for users to find their favorite taxi drivers • Driver profile pages allow for negative & positive criticism to users 6.Execute with integrity• Offers ID and password protection 7.Be consistent over time • Message of “access safe taxi quickly” will guide our marketing communications 8.Establish feedback systems • Offers customer contact as a menu item for users 9.Be opportunistic • Leader in its service industry in innovation and development 10.Invest and be patient • Tends to invest in technology and offline marketing communication activities

51 METRICS Desired Outcome 1: Increasing market size Metrics:  Quarterly growth of number of users  Quarterly growth of number of member taxi drivers  Monthly page views (number of clicking) Desired Outcome 2: Provide easy and especially quick access to taxis for users  Member number of taxi drivers  Response time of taxi drivers to requests  Transaction time (between viewing map and sending request) of hailing a cab  Average download time

52 Desired Outcome 3: Increase successfull responds to user requests Daily number of successful tasks per number of all requests ≥ 0.85 Desired Outcome 4: Increase user satisfaction Daily average number of successful tasks Frequency of user visits Average time spent on website per user Number of favorite taxi drivers on users webpage The error message numbers Ratio of weekly number of negative feedbacks to all transactions METRICS

53 SWOT

54 STRENGTHS  It is a new service.  Includes differentiated service  It can be used by everybody because the number of people who use internet are increasing.  It make the process of finding a taxi easier and faster. WEAKNESSES • Difficulty of convincing customers • Customers do not aware of the web site • Difficulty of management many different services OPPORTUNITIES • Internet is a developing market • An unfullfilled customer need •Lack of a system that combines all taxis THREATS • New entries to the market • The system based on drivers • A competitor may have a new,innovative service

55 SWOT SWOT Analyses When we identify a harmony between our strengths and our opportunities, it will be more easier to have a profitable position in the market. In some cases, some weaknesses can be overcome with using the opportunities.

56 Security 1. To be a member of system, the customer have to share his/her name, surname, phone number, email adress and other personel information. Member can change his/her information at any time. Some of personel information is shared with drivers and it is used in some legal cases or when the web site is wanted to improve. 2. Without customer’s permission, the personel informations are not sold, rent or shared for marketing with the third parties.

57 Security 3. All the pages of the website that are being used for collecting the user information is secure. The critical informations are kept in an encrypted system. To protect the privacy and security of the informations which are stored in the system, some SSL and crypt technology that run with properly with Microsoft Internet Explorer, Firefox, Safari and Chrome are used in our servers.

58 Cost of The Project Year 1Q1Q2Q3Q4 Taxi Drivers in the System 500100025004000 Revenue From Subscription 3000060000150000200000 Revenue From Advertisement 0050008000 Avr. Total Revenue3000060000155000208000 Year 2Q1Q2Q3Q4 Taxi Drivers Added to System 5000600075009000 Revenue From Subscription 260000340000460000620000 Revenue From Advertisement 8000900010000 Total Revenue268000349000470000630000

59 Cost of The Project Capital Expenses Total Price(TL) Furniture 6000 Computer and other Hardware equipments 40000 Software 100000 Total 146000 Miscellaneous Expenses Power 500 Internet 200 Inauguration 1800 Total 2500

60 Cost of The Project Profit and Loss(Q1/01) Revenues30000 Other Incomes0 Gross Profit30000 Personel Wages60000 Marketing Expenses30000 Depreciations12500 Rents4500 Miscellaneous Expenses10000 Profit/Loss-87000 Profit and Loss(Q2/01) Revenues60000 Other Incomes0 Gross Profit60000 Personel Wages60000 Marketing Expenses15000 Depreciations12500 Rents4500 Miscellaneous Expenses10000 Profit/Loss-42000

61 Cost of The Project Profit and Loss(Q3/01) Revenues150000 Other Incomes5000 Gross Profit155000 Personel Wages75000 Marketing Expenses15000 Depreciations12500 Rents4500 Miscellaneous Expenses15000 Profit/Loss23000 Profit and Loss(Q4/01) Revenues200000 Other Incomes8000 Gross Profit208000 Personel Wages75000 Marketing Expenses15000 Depreciations12500 Rents4500 Miscellaneous Expenses15000 Profit/Loss86000

62 Why TAXIGPS ? (For Customers)  If ; o There is no taxi around o There is no cabstand nearby o There is no phone number of taxi o You are not on central route o Time is on rush hours o Weather conditions are bad You can not reach to taxi quickly and easily

63  You can not  know anything about the comfort of the taxi  get information about taxi (car) and driver  know if there is a paying option with credit card or not  reach directly to the taxi from the internet (without phone call)  get information about distance and availability of taxi

64 Why TAXIGPS ? (For Taxi Drivers)  The rate of using internet and online transactions are increasing.  The free driving time will be decreased.  The taxi driver will have an ability to reach customer which they can not recognize although the customers are close to them.

65 THANKS…