... konulu sunumlar: "ETI 204 Press and Media Translation Newspaper language: headlines and captions."— Sunum transkripti:
ETI 204 Press and Media Translation Newspaper language: headlines and captions
Newspaper headlines Be brief, precise, and impactful (short words are quickly read and fit into a small space on a newspaper) Use punchy function words (choose verb over noun) Use concrete, and colorful vocabulary that appeal to senses Choose plain over fancy words Use simple present tense for past, and infinitive for future Leave out most structure words and articles
Some examples of headline words aid alert back ban bid clash go assistance warning; look out for support prohibition attempt argue, conflict be knocked down; sold off; dismantled
Examples $10m government aid Terrorist alert Council backs teachers Smoking ban in effect World record bid Football managers clash High Rise to go
The Language of Captions A caption, also called a cutline, is a brief description of a picture. Usually phrases are used to list the name(s) of people or objects in a picture Complete sentences may be used to describe a scene.
Airport body scanners violate Islamic law, Muslims say A combination of images shows a security guard demonstrating a body scanner at Heathrow Airport and a computer screen showing a scan of a security guard with a gun in his possession.
Lufthansa four-day pilots' strike begins Lufthansa operates about 1,800 flights a day
Space shuttle Endeavour lands in Florida The space shuttle Endeavour lands at Kennedy Space Center
Madeira floods: death toll rises to 40 More than 120 people have been injured in Madeira's worst tragedy for a century. Photograph: Reuters